You can’t expect a great gastronomic experience if you’re in the wrong restaurant, right? In the same light, you can’t expect a rewarding affiliate marketing experience if you’re enrolled under the wrong program.
It’s one of the primary rules of the game: always choose the right – if not the best – affiliate program out there.
Of course, that’s easier said than done.
With tens of thousands of affiliate programs in existence today, scrutinizing each and every one of them can be quite a chore.
Warning Signs Of A Disaster Waiting To Happen
Nonetheless, there are clear cut signs of a bad affiliate program. Let’s take a look at them:
- Offering a product that is of inferior quality. This product may fill a need somewhere, but because of its poor quality, refund requests will pour in. You may be able to refer some sales, but the refunds will take away your commissions. Worse, you might lose credibility amongst your prospects for leading them to a bad product.
- Offering a product that is difficult to sell. This is self-explanatory. You won’t be able to realize your commissions if the product you’re tasked to pre-sell is a “hard sell.”
- The affiliate program has a history of failing to pay its affiliates. Nothing is more frustrating than working for something, but being deprived of the rewards for some reason or another.
- The affiliate program has a dubious history in its dealing with its clients and partners.
- The affiliate program is struggling when it comes to its finances.
- The affiliate program is being operated by a person or persons who are quite hesitant to introduce themselves.
If these signs are present, do take heed.
Remember, there are a lot of other choices out there… options which will prove to be better for your interests.
Characteristics Of The Right Affiliate Program
So, we already know what to avoid.
Now it’s time to discuss what to look for in an affiliate program.
- A hot-selling product. Personally, this is my number one concern. I will not be able to earn as an affiliate if I cannot pre-sell any products, right? Hence, I always look for programs offering products that have a proven value in a particular market, or at the very least, products which offer a lot of promise.
- Gratuitous commission scheme. This is secondary only to the factor above. The minimum commission rate for me is 50%. Anything lower may take more consideration. This shouldn’t be a problem though, as most affiliate programs offer 50% commission per sale these days.
- A program that is well known for its credibility. Who would want to associate themselves with flash-in-the-pan, fly-by-night establishments, right? You want to be a winner? Stick with a winner! You will need to rely on recommendations and your own exercise of due diligence to find such an affiliate program.
- A program that has an excellent post-sales service. In affiliate marketing, refund requests are your enemies. You may be led to believe that you have bagged a sale, but if a refund is requested later on, you won’t get any commission. A program that has excellent post-sales support will be able to minimize such requests, and consequently, will be able to protect your interests.
Commission Rate Vs. Salability
A lot of potential affiliates are in a state of quandary when it comes to the choice of joining an affiliate program that offers a high commission rate per sale for a slow-selling product and a lower commission rate for a high- selling product.
The answer, of course, is to choose the latter.
A product may be selling for $100, and the program offers you 80% commission, or $80 per sale. But if that product is not sellable, you’ll never be able to see some earnings.
Another product may be selling for $50, and the program offers you 50% commission, or $25 per sale. The product is a proven seller. You will earn more with this system than the previous one.
In choosing an affiliate program to join, always choose one which has highly sellable products because you’ll never be wrong with such.