How many times have you heard “The Money Is In The List!”?
But have they talked much about how to pre-filter or segment out those lists as you are building them? Not much that I have seen.
There are some website scripts available (Delavo for one) that have a ‘Silent unsubscribe’ feature that can move people from one list to another when a certain action is performed by the subscriber (like when a free gift subscriber buys a product). But when dealing with that you pretty much have to use the shotgun approach to determine what your visitors/free gift subscribers are looking for.
What I like to do is create intelligent polls and surveys that will filter the potential subscriber into an appropriate list based on how they answer specific questions in the survey.
The best plugins I have found for doing this is a combination of two plugins actually. I like to use Gravity Forms to create the per-filtering survey based on how the person answers certain questions determines what the next question is and eventually which final survey (using our own WP Poll Jedi for the final question and gift delivery) they are directed to to obtain their gift.
If you have multiple streams of income and are using a single ‘squeeze page’ for all of them odds are you sales are slim primarily due to not being able to adequately ‘target’ your market.
People that are interested in Dogs, Horses or other animals may not want to read about your latest bead sale, so why would you expect a sale from that group of people?
Now, if you had several ‘squeeze pages’ set up that would subscribe the opt-in to your appropriate list, all you would need is some way to filter those people and direct them to where you want them to go.
This isn’t rocket science, but it does take some forethought and planning. You need to determine what questions to ask and in what order to create your pre-filter and then create the survey so that the next to last answer redirects the visitor to your final question and delivery page.
In the example above, I would probably start the survey with a general interest filtering question with the various product lines as options. Something along the lines of:
“If you were to start your own website, which of these topics would you choose?”
and the options (for me at least) could be:
- Skin Care
- Healthy Living
with each of these answers leading to more direct questions about each topic. Then after I have asked them one or two more questions, I redirect them to the final question with the gift download, video, etc. that they receive for submitting their email address (and I prefer to use the Facebook email form since that is usually their primary email address). That form is linked to a specific email list at my Autoresponder service (I personally use Aweber and have for years).
Hopefully this article will help you plan your next list building campaign a little and feel free to share this with your friends!
Also, if you are looking for more information on generating leads from your website, this post from SiteOScope has some great tips too!