One of the biggest mistakes that floundering businesses do is that they think only about filling their coffers. They have almost no regard for their customers, which is quite a pity because it is eventually the customers that convert a business into a successful enterprise. Then there’s the other side of the story as well. There are some people who have their heart in the right place. They are aware that they have to provide good quality to their customers. They do that, even. But then they cannot make their target people understand that they are providing great quality. They lack expression. They lack the power to reach out.
A vital trait to succeed in any kind of business is the art of convincing people.
You have to convince people that:-
® Your product does warrant their interest. You have something to give them that others don’t.
® Your product is better than the other products on the market.
® Your product is laden with benefits that could make their lives easier.
® Your product isn’t as expensive as others, or at least, it is great value for the money spent.
When you bring these points across to your target population, you are sure to do well with your business enterprise. This eBook takes you through various methods that you can use to convince people into considering doing business with you.
But we shall spell out the best way here itself. The best way, of course, is to make people understand why they should think of buying your product. People should know what special things your product can offer them. They should understand why they should want your product.
Create the need. The business will follow.
Look around. Even the big name companies use this strategy. They speak about the one unique feature that their product has, the one way in which they can fulfill a particular need. Even if 99% of the product is similar to other cheaper ones in the market, people are more attracted to the product that advertises itself better, as regards to how it can satiate a particular important need.